Project Summary
Nudge is a mobile app that uses a continuous glucose monitor (e.g., Dexcom G6) and a wearable device (e.g., Apple Watch) to help people with infertility due to insulin resistance become more fertile. It works by using machine learning to anticipate when an end user will experience a glucose spike in the next 30 minutes. Then, the app notifies the end user via a push notification and makes personalized physical activity recommendations which are known to be the optimal duration and intensity to flatten the imminent glucose spike. Over weeks to months of daily interaction with the app, the person will become more insulin sensitive.
One of our core competencies is our ability to make the user experience rewarding such that users come back again and again. As part of this, we are going to develop the Nudge Score, which will use dynamic scoring that will be weighted to reward inputs that lead to positive outcomes.
As a company, we are focused on accessibility. We are aware of the high cost of continuous glucose monitoring devices, and we see innovation in continuous glucose monitoring (CGM) as an opportunity not only to allow people to have access to Nudge, but to understand the language that their body is speaking. To that end, we are collaborating with cutting edge CGM device companies which stand to dramatically reduce cost and increase access to CGM.